Úplná Nula.

Brand Identity for Non-Alcoholic Wine and Spirits Reseller

Úplná Nula is a non-alcoholic wine and spirits reseller built on one promise: full taste, zero alcohol. The challenge was creating an identity that felt as legitimate as traditional wine brands, without leaning on the visual clichés of alcohol-free products that signal absence instead of quality.

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The idea: Position Úplná Nula as a brand that belongs beside traditional wine and spirits, not outside of them.

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What I built: The visual language draws from Czech Art Nouveau, grounding the brand locally and giving it a sense of permanence without imitation. The logo is an oval mark inspired by traditional labeling and quality seals, with the percentage symbol as its core device, reinforcing 0% while functioning as a recognisable brand marker. That percentage symbol extends across the wider identity, appearing throughout packaging and brand applications as a consistent visual anchor. Typography pairs a rare Hadley display face rooted in 1920s calligraphy with a functional supporting typeface, balancing expression with readability. The full system was built to scale across bottles, signage, and digital touchpoints.

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Outcome: A culturally grounded identity that communicates confidence and legitimacy within the non-alcoholic category. The brand signals presence rather than absence.

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Role: Brand strategy, logo design, typography selection, visual identity system

‍Tools: Figma, Adobe Creative Cloud

‍Project type: Brand identity

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