Gogiya.

Most restaurants blur together. Even when the food is good, nothing about them stays with you.

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Gogiya didn’t feel like that. It reminded me of a familiar presence. The family member who watches how you eat. Who corrects you without hesitation. You feel it immediately, but you know it comes from care. Later, it becomes part of the memory.

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The experience isn’t just about food. It’s about tradition, attention, and emotional presence.

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I built the identity around that feeling.

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Brand strategy
• Defined the emotional position around care, confidence, and cultural grounding
• Focused on creating recognition through feeling, not decoration
• Avoided trend-driven visuals in favor of something more lasting and assured
• Anchored the brand in presence rather than performance

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Visual identity design
• Developed a typography-led identity to establish confidence and authority
• Selected expressive type to communicate personality without excess
• Built a restrained visual system to support clarity and consistency
• Ensured every element had intent and purpose

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System and application
• Designed a cohesive identity that could extend across menus, signage, and digital touchpoints
• Established clear hierarchy and spacing to support readability and structure
• Created a foundation that feels established rather than performative

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Outcome
• Created a distinctive brand identity rooted in emotional recognition
• Established a visual language that reflects confidence, care, and cultural presence
• Built a system designed to remain recognizable and scalable over time

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