Gogiya.

Brand Identity Concept

Gogiya was a concept restaurant built from scratch as part of a brand brief competition. Most restaurant identities lead with food. This one led with family.

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The idea: The brand was built around the presence of a grandmother. Observant, caring, slightly intimidating, but always coming from love. That emotional truth became the foundation of everything.

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What I built: A grandmother mascot wearing oversized sunglasses sits at the heart of the identity. Calm, direct, and present rather than decorative. The sunglasses became the core visual device, representing the feeling of being watched over, and were extended across the system as framing devices and graphic elements, creating continuity without needing explanation. Typography was selected and customised to match the mascot's tone, confident and grounded without tipping into novelty. Color, spacing, and layout were defined to ensure the brand works consistently across menus, packaging, signage, and digital touchpoints.

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Outcome: A distinctive brand identity anchored by a recognisable character. The grandmother becomes a constant presence throughout, creating recognition through emotional association rather than decoration.

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Role: Brand strategy, mascot design, logo design, typography customisation, visual identity system

‍Tools: Figma, Adobe Creative Cloud

‍Project type: Concept brand identity

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