Framed.

Framed is a photography studio concept built on the belief that the person in the image is the work of art. The identity needed to feel personal, timeless, and quiet enough to let the subject remain the focus.

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I built the brand around the idea of authorship, where each photograph feels intentional and signed.

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Brand strategy
• Defined the brand around authorship, permanence, and personal significance
• Positioned the studio as honoring people rather than showcasing the photographer
• Focused on emotional clarity instead of decorative or trend-driven design
• Ensured the identity would remain relevant over time

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Logo and wordmark design
• Created a cursive wordmark inspired by personal signatures
• Used the signature form to reinforce authorship and intention
• Designed the mark to feel human, personal, and permanent
• Ensured legibility and balance across digital and print use

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Visual identity system
• Developed a restrained color palette to avoid competing with photography
• Used minimal structure to keep focus on the subject
• Established consistent spacing and layout to support clarity
• Created a flexible system that adapts across formats and touchpoints

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Outcome
• Delivered a timeless identity aligned with the studio’s philosophy
• Reinforced the idea that each photograph is authored and meaningful
• Created a visual system that centers the subject, not the brand
• Established a foundation that supports long-term recognition and growth

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