Daytrip - UX Audit

Valentine's Day Campaign Concept

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Daytrip's existing newsletter was functional but flat. During an interview process I was asked what I'd change — so I redesigned it from the ground up, shifting the focus from information delivery to emotional experience.

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Key observations: The original email prioritized efficiency over connection. Imagery was decorative rather than supportive, headlines leaned on quantity over meaning, and the layout encouraged scanning instead of immersion.

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What I changed: The redesign treats the email as an experience first. A hero image establishes emotional connection immediately, narrative flow guides the reader through the journey, and every decision point reduces friction so readers can act without hunting for next steps. The email closes with a reflective moment rather than a standard sign-off, extending the emotional tone beyond the content itself.

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Role: Concept, UX/UI design, visual hierarchy, narrative structure

‍Tools: Figma

‍Project type: Newsletter redesign concept

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